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#InsideEdge: In Conversation with Sridhar Balan

#InsideEdge: In Conversation with Sridhar Balan

Who are the key Indian publishers? What does the Indian publishing industry look like on the inside; from the eyes of professionals like editors, marketing executives, sales managers, book cover designers?

Understanding this can tell us a lot about how to write a book to suit the demands of Indian publishing, how to approach Indian publishing houses, what is it that they do, and what it takes to sell stories; because let’s face it, there is always a business foundation that supports creative endeavours everywhere.

Earlier this year, we spoke to Sridhar Balan about his debut release, Off The Shelf, published by Speaking Tiger. It is a book about books, book people and places. A unique endeavour full of memorable stories, experiences, and anecdotes, this book traces the history and makings of English publishing in India, and his journey as a publisher; and the perfect book to kickstart our Inside Edge series of interviews.

Watch the whole interview on our YouTube channel to find out more!

You can buy Off The Shelf here.

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In our Inside Edge interview series, we talk to professionals from the publishing industry about books, jobs, roles, and much more. 


Jessica is the Head of Operations and Strategy and Writer at Purple Pencil Project. She is also a freelance writer and avid reader.

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